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Integrity Always

We lead with honesty, transparency, and ethics—doing the right thing is non-negotiable.

Culture First

We don’t follow culture—we shape it. Our work ensures brands and creators show up meaningfully.

Intentional Influence

True influence is built on trust and engagement, not just numbers. We craft strategies that drive real impact.

Authenticity 

Representation isn’t a trend. We ensure brands and creators connect in ways that are genuine and lasting.

Strategic Storytelling

We blend data and creativity to turn campaigns into cultural moments that matter.

Excellence

We don’t do “good enough.” Every deal, partnership, and campaign is executed at the highest level.

Our Values

Our Team

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Annelise 

CEO | New York City & Los Angeles

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Javaun

CFO | New York City

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Katie

Director | Dallas

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Fanan

Director | Toronto & London

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Nyeemah

Sr. Manager | New York City

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Rachel

Sr. Manager | New York City

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Betty

Manager | New York City

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Tikiyah

Sr. Coordinator | Virginia

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Narali

Sr. Coordinator | Jersey City

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Leisla

Sr. Coordinator | Washington DC

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Gabby

Coordinator | New York City

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Tyler

Coordinator | Los Angeles

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Javanna

Chief of Staff | Tampa

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Ndeye

Campaign Lead | Amsterdam

Nominations

2024

July Top Boutique Agency

July Ethical Impact Agency 

Business Insider Top Influencer Agency

Business Insider Top Diverse Agency

2023

Business Insider Top Influencer Agency

Business Insider Top Diverse Agency

2022

Business Insider Top Influencer Agency

Business Insider Top Diverse Agency

ABOUT US

We Don’t Just Tell Stories
We Shape Culture.

CFG was born out of a need for greater representation and equity in the influencer marketing space. We saw the gaps—voices being overlooked, brands struggling to connect authentically, and meaningful opportunities being left on the table. So we built something different. 

We manage talent with intention, helping creators build lasting careers beyond the next deal. At the same time, we craft brand campaigns that don’t just capture attention but drive cultural relevance and business impact. The common thread? A deep understanding of influence—how it moves industries, shifts narratives, and delivers measurable results.

Because culture isn’t just a moment, it’s the future.

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