Integrity Always
We lead with honesty, transparency, and ethics—doing the right thing is non-negotiable.
Culture First
We don’t follow culture—we shape it. Our work ensures brands and creators show up meaningfully.
Intentional Influence
True influence is built on trust and engagement, not just numbers. We craft strategies that drive real impact.
Authenticity
Representation isn’t a trend. We ensure brands and creators connect in ways that are genuine and lasting.
Strategic Storytelling
We blend data and creativity to turn campaigns into cultural moments that matter.
Excellence
We don’t do “good enough.” Every deal, partnership, and campaign is executed at the highest level.
Our Values
Our Team

Annelise
CEO | New York City & Los Angeles

Javaun
CFO | New York City

Katie
Director | Dallas

Fanan
Director | Toronto & London

Nyeemah
Sr. Manager | New York City

Rachel
Sr. Manager | New York City

Betty
Manager | New York City

Tikiyah
Sr. Coordinator | Virginia

Narali
Sr. Coordinator | Jersey City

Leisla
Sr. Coordinator | Washington DC

Gabby
Coordinator | New York City

Tyler
Coordinator | Los Angeles

Javanna
Chief of Staff | Tampa

Ndeye
Campaign Lead | Amsterdam
Nominations
2024
July Top Boutique Agency
July Ethical Impact Agency
Business Insider Top Influencer Agency
Business Insider Top Diverse Agency
2023
Business Insider Top Influencer Agency
Business Insider Top Diverse Agency
2022
Business Insider Top Influencer Agency
Business Insider Top Diverse Agency
ABOUT US
We Don’t Just Tell Stories
We Shape Culture.
CFG was born out of a need for greater representation and equity in the influencer marketing space. We saw the gaps—voices being overlooked, brands struggling to connect authentically, and meaningful opportunities being left on the table. So we built something different.
We manage talent with intention, helping creators build lasting careers beyond the next deal. At the same time, we craft brand campaigns that don’t just capture attention but drive cultural relevance and business impact. The common thread? A deep understanding of influence—how it moves industries, shifts narratives, and delivers measurable results.
Because culture isn’t just a moment, it’s the future.
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