RESHAPING THIS INDUSTRY
Our mission is simple: lead with integrity, center culture, and create real impact. We’re here to leave this industry better than we found it—and we’re just getting started.
CFG's Fair Influence Pact
A new industry standard. Built on transparency, equity, and accountability.
The Fair Influence Pact is CFG’s commitment to creating a more sustainable, honest, and inclusive influencer economy. We believe the future of this industry depends on clear expectations, fair compensation, and shared responsibility. This is more than a mission it’s a call to action for brands, agencies, and platforms to work together to build something better for all creators.
Our Pillars
Timely & Fair
Payment
Creators are small businesses and deserve to be paid like it. We’re pushing for Net 45 as the industry standard and advocating for clear pay tiers that reflect real market value. Timely, standardized payment is non-negotiable—and better business for everyone.
Transparent Deal
Terms
We push for clear communication around rates, deliverables, and success metrics. Brands should share budget ranges up front to help creators of all sizes make informed decisions and reduce pay disparities. Transparency is the first step toward closing industry-wide gaps in compensation.
Equitable Standards & Representation
We call on the industry to reimagine what success looks like. That includes setting inclusive KPIs, diversifying casting and campaign budgets, and ensuring creators from underrepresented groups are compensated and celebrated year-round—not just during cultural moments. Fair influence means fair opportunity.
If you are a brand or agency interested in getting involved in the work we are doing with the Fair Influence Pact please reach out to us at partnerships@cfg.co