Brand Partnerships
At CFG, we connect brands with creators who don’t just follow trends they set them. We build campaigns rooted in strategy, cultural insight, and performance, pairing you with talent that aligns with your values and drives measurable results. Whether you're launching something new or looking to evolve your story, we’re your partner in building work that resonates, performs, and lasts.
Don’t chase culture. Lead with it.
75% Diverse Campaign Minimum
We commit to equitable casting—always. Culture moves when everyone’s in the frame.
More Story,
Less Ads
We prioritize content that connects. Our creators tell real stories that resonate and have impact.
Authentic
Messaging
We co-create messaging that feels true to talent and aligned with your brand.
Talent
Agnostic
We cast beyond our roster to find the best-fit voices for every story.
Fair Pay,
Built In
We enforce minimums to close pay gaps, ensuring creators are respected and protected.
Built Around
How People Buy
We design every campaign around real behavior not assumptions.
Driven by Insight,
Not Instinct
We use data to guide every decision, from casting to performance.
Full-Funnel
Impact
From brand awareness to conversion, we move audiences through every stage.
Our Approach
Case Studies
Wisp
St. Martins Publishing
Why Brands Choose CFG
"CFG stands out because of their timely responses, proactive campaign planning, and adaptive execution. Their comprehensive reporting helped us make data-driven decisions that truly contributed to our goals."
"CFG feels like an extension of my team. Their professionalism, organization, and genuine commitment to great results make them a partner I consistently turn to for all my influencer needs."
"CFG really stood out to the team with its background across both talent management and wider marketing. CFG has a strong understanding of the commercial landscape and full funnel strategies. "
