Full service campaign management
Wisp
The Campaign
CFG partnered with Wisp to lead an always-on influencer strategy that would drive cultural relevance and expand awareness of their telehealth offerings. Through timely, story-led content, the campaign sparked discovery among new, diverse audiences.
The Challenge
Wisp needed to boost visibility in a crowded digital health space and connect authentically with underrepresented communities who could benefit from their services. The campaign had to deliver strong engagement on a lean budget.
The Solution
CFG developed a three-month, multi-phase campaign that focused on relatability, identity, and inclusion. We activated diverse creators across lifestyle, wellness, and LGBTQIA+ spaces to create short-form content tied to seasonal and cultural moments—from travel tips to Pride Month stories to viral “Get Ready With Me” formats.
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Cast creators with high engagement and audience trust
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Aligned content themes with platform trends and audience needs
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Delivered consistent reporting to optimize in real time
Results
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6 influencers activated
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3 campaigns in 3 months
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211K+ total impressions
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79% increase in engagement rate over the course of the campaign