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Wisp Campaign

The Challenge

Wisp wanted to grow awareness of its telehealth services by connecting with more diverse and underrepresented audiences.

The Solution

CFG built a multi-month, story-driven influencer strategy that spotlighted how Wisp fits into real life. From travel hacks to LGBTQIA+ Pride content to viral "Get Ready With Me" moments, we focused on relevance, inclusion, and results.

  • Casted diverse creators with optimized engagement metrics

  • Delivered relatable, high-performing short-form content

  • Pivoted creative themes to match cultural moments
     

The Results

CFG turned cultural moments into real marketing impact — helping Wisp reach new audiences, spark conversation, and drive measurable growth in just three months.

6 influencers activated

3 campaigns in 3 months

211K+ total impressions

79% increase in engagement rate

over the campaign series

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